How AI features use the shared budget

Used for: Persona generation, Stage suggestions, Action plan generation. These are repetitive, structured tasks — the fast tier produces the same quality as the balanced tier at a much lower cost.

Used for: Insights synthesis (combining all stages, personas, and pain points into a single strategic narrative). The balanced tier is meaningfully better for this kind of cross-context reasoning.

Document import runs on the same shared AI; the balanced tier is the default for new deployments because doc text tends to be long and benefits from stronger reasoning.

Repeat AI calls on the same journey within ~5 minutes reuse cached context, saving roughly 70% of input cost and 50% of latency.

If the AI is temporarily rate-limited, Journey Builder waits a few seconds and retries automatically — you'll see a brief "Rate limited" toast but the call usually succeeds.