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Customer Experience Romania · Build with Heart, Scale with Mind

The journey map your board actually reads.

A modern CX journey builder for consultants and teams: personas, stages, insights, AI credits, document signals and board-ready exports in one workspace.

Email, magic-link or Google sign-in · No credit card · Free plan includes 200 AI credits

journey-builder.app/journey/onboarding/insights
Live preview

SaaS Onboarding

Journey Builder

  • Project Setup
  • Persona
  • Stages
  • Insights
  • Actions
  • Summary

Insights

SaaS onboarding journey

AI analyzed

Stages

6

Pain

14

Opps

12

MoT

3

Emotional curve

avg +0.7 · low Activation

Activation

3 pain · emotion -1

critical

Sign-up

2 pain · emotion 0

high

What's inside

Everything a CX lead needs. Nothing they don't.

Personas that stay connected

Create realistic personas, then reuse their goals, needs and frustrations across stages, insights and action planning.

Stage-by-stage journey map

Drag and drop stages with customer goals, touchpoints, pain points, opportunities, evidence, KPIs and backstage notes.

Live CX diagnostics

Emotional curve, effort-vs-impact matrix, pain-vs-opportunity balance and moments of truth update as the journey evolves.

Action plan

Turn opportunities into prioritized actions with owner, effort and impact — or generate a plan with one click.

AI co-pilot with credits

AI generates personas, stages, insights, review analysis and action plans. Each workspace has a transparent monthly credit pool.

How AI insights work

Board-ready exports

Export HTML, JSON, PDF and PowerPoint reports. Starter and above can use workspace logo, colors and brand settings.

Built for

Three audiences, one journey tool that fits all of them

We built this with people who actually deliver CX work — not generic diagramming tools repackaged.

CX consultants

Run discovery faster, deliver sharper journey artefacts, and walk into the steering committee with a board-ready map.

  • Client and project workspace structure
  • Branded PDF / PPTX export on Starter+
  • AI drafts, document import and review mining
See the consultant workflow

Internal CX teams

Replace the slide deck. Keep persona, stages, friction and action plan in one living document the whole org can read.

  • Owner, KPI and priority per stage
  • Effort-vs-impact prioritization
  • Workspace roles, audit log and usage controls

Patient & service experience

Map sensitive end-to-end journeys — admission, treatment, discharge — with moments of truth and emotional curve baked in.

  • Moments of truth highlighted
  • Emotional curve per stage
  • Pain-vs-opportunity balance view

Start fast

Battle-tested templates out of the box

Featured 3 of 10 industry templates — onboarding, e-commerce, complaint resolution, telecom, utilities, healthcare, employee, churn prevention, B2B, B2C. Pre-filled personas, stages, pain points and opportunities — editable in seconds.

SaaS activation · 6 stages

Onboarding

Discovery → Sign-up → Activation → First value → Habit formation → Expansion

Open onboarding template

E-commerce · 6 stages

Purchase

Awareness → Research → Decision → Checkout → Delivery → Post-purchase

Issue resolution · 5 stages

Complaint

Issue occurs → Search for help → Contact support → Resolution → Follow-up

Why teams pick it

Built by CX practitioners, for CX practitioners

Most journey tools are generic diagramming apps. This one speaks CX — moments of truth, emotional curves, evidence, KPI per stage, effort-vs-impact prioritization and AI support matched to each plan.

  • Drag-and-drop stage reordering with keyboard support
  • AI-generated personas, stages, pain points, insights and action plans
  • Document import and review mining on Pro and Enterprise
  • Effort-vs-impact matrix and priority distribution donuts
  • Swimlane timeline for board presentations
  • JSON, HTML, PDF and PPTX export — with branded exports on Starter+
  • Email + password, magic-link or Google sign-in — bot-protected (Cloudflare Turnstile)
  • Row-level security per user, GDPR-ready cookie consent + data export
  • Light and dark theme plus workspace brand colors

Pricing

Start free. Upgrade when your maps, team and AI usage grow.

Launch pricing is active for Starter and Pro while self-serve checkout is being wired. Paid plans are approved manually and matched to the limits already enforced in the app.

Free

Available now

For solo CX leads exploring the product.

€0/mo
  • 3 journey maps
  • 1 user (you)
  • 200 AI credits / month
  • Core AI for personas, stages, insights and actions
  • JSON, HTML, PDF and PPTX export
  • 10 version history snapshots

Starter

Launch offer

For solo consultants delivering CX work to multiple clients.

€29/mo

€290/yr launch price

Regular €39/mo

  • 10 journey maps
  • Up to 3 teammates
  • 2,000 AI credits / month
  • Branded PDF and PPTX exports
  • 50 version history snapshots
  • Client and project organization

Annual launch price saves two months.

Pro

Best for teams

For growing CX teams running multiple journeys in parallel.

€79/mo

€790/yr launch price

Regular €129/mo

  • Unlimited journey maps
  • Up to 10 teammates
  • 20,000 AI credits / month
  • Document and review import with AI
  • Workspace audit log
  • Stronger AI routing for insights and reviews

Annual launch price saves two months.

Enterprise

Manual setup

For organizations with custom limits, custom AI budget and SLA.

Custom
  • Unlimited journeys, seats and version history
  • Enterprise beta features
  • Unlimited or custom AI credits
  • Priority support & SLA
  • SSO / SAML (on roadmap)
  • Assigned manually by super admin
Build your first journey in 10 minutes

Ready to map the experience?

Start with a template, let AI draft the pain points, and have a board-ready map before your next standup.

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